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When Sarah Pace, the founder of Brooklyn, N.Y.,-based caterer Rabbit
Mafia, wanted to devise a dining concept that would appeal to hungry,
cash-strapped New Yorkers, she knew she'd need help. Pace's plan was to
revive the supper club, a Depression-era tradition that draws on chefs,
bar tenders, musicians, promoters and a critical mass of popularity to
gain traction in the community. Fortunately for Pace, the idea appealed
to a lot of her friends, too.
Diners at Pace's parties, which are held at least once a month at
various Brooklyn eateries and event spaces, typically pay about $26 to
$30 for a seat at her giant table. "It's kind of like Thanksgiving
dinner with a bunch of people you don't know," she says. It might be more expensive, too. Feeding roughly 30 people three
courses and plying them with cocktails, as well as entertainment for an
entire evening, isn't cheap. In the interest of keeping the entry fee
low, Pace tapped into her network of friends and business contacts.
For help in the kitchen, Pace lassoed Suzanne Barr, a chef and the
founder of Brooklyn's Sweet Potato Bakery. She also regularly drafts a
musician friend - preferably one with an album to promote. At Pace's
most recent event, which took place last week, the Brooklyn-based
business incubator and event space Green Spaces offered to host the
club at in its offices for free. A friend helped out with marketing.
Vodka maker 44 North volunteered to prepare cocktails. Read the rest at http://online.wsj.com/article/SB125147952966767345.html
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