Small business owners may be next to see a rise in credit card direct marketing
as the card industry shows yet another sign of recovery. Mintel Comperemedia, a
service that provides direct marketing competitive intelligence, reports the
number of credit card offers received by its small business panel is no longer
in decline.
So far in 2009, the number of mailings received by small business panelists has
been flat. This contrasts sharply to steep declines observed throughout 2008:
from January 2008 to January 2009, the number of business card mailings tracked
by Mintel Comperemedia dropped 82%.
Additionally, JP Morgan Chase launched four small business cards today,
including a charge card that will compete directly with American Express`s Gold
business charge card. Andrew Davidson, senior vice president of Mintel
Comperemedia, views the increase in competition as a positive sign:
"Chase`s decision to launch a charge card in this economy and go head-to-head
with one of American Express`s flagship products is significant. It demonstrates
a confidence in the market and a willingness to innovate."
Read the rest here:
http://www.reuters.com/article/pressRelease/idUS157284+23-Sep-2009+BW20090923
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